Mobile Payment: Grundlagen – Strategien – Praxis (Edition - download pdf or read online

By Ludwig Hierl

ISBN-10: 3658141174

ISBN-13: 9783658141172

Dieser Band aus der version BANKMAGAZIN bietet einen umfassenden Überblick der Grundlagen und Strategien im mobilen Zahlungsverkehr. Die wirtschaftlichen Rahmenbedingungen werden dargestellt und die Herausforderungen und Voraussetzungen für eine erfolgreiche Marktetablierung von cellular money werden aufgezeigt. Kann cellular fee das Bargeld als führendes Bezahlinstrument im Handel ablösen? Weitere Schwerpunkte sind potenzielle Transaktionswege, Sicherheitsstandards und Betrugserkennung. Zudem geben Praktiker Einblick in ausgewählte Ansätze und Projekte, u.a. Payback, Paydirekt und Postbank. Auch Ansätze aus Großbritannien und Schweden werden vorgestellt.

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Mobile Payment: Grundlagen – Strategien – Praxis (Edition Bankmagazin) (German Edition) by Ludwig Hierl


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