Read e-book online Black Swan Start-ups: Understanding the Rise of Successful PDF

By Sami Mahroum

ISBN-10: 1137577266

ISBN-13: 9781137577269

ISBN-10: 1349846473

ISBN-13: 9781349846474

This booklet explores startups that experience thrived opposed to the percentages in locations the place startup luck was once deemed to be not going. Discussing a few expertise startups from around the globe that experience succeeded with out country backing nor neighborhood enterprise and seed capital, Black Swan commence Ups presents special insights into unsung types of luck past the 2 dominant narratives of Asia’s ‘Tiger Economies’ and America’s Silicon Valley miracle. the writer describes those tales of good fortune as ‘black swan occasions’ and ascribes their achievements to the power of marketers to leverage the ‘place surplus’ in their destinations, whereas construction connections to help networks outdoors their rapid geographies. together with case reports equivalent to Skype in Estonia, SoundCloud in Germany and Bayt.Com in Dubai, this insightful publication offers a holistic and wide-ranging view of the way expertise startups have, and will, achieve much less most probably places. 


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Black Swan Start-ups: Understanding the Rise of Successful Technology Business in Unlikely Places by Sami Mahroum

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