By Timon Du
This booklet appears to be like into hybrid pageant ideas that combine either ideas and software program suggestions. The coated issues comprise community impression, penguin impression, pricing innovations, bundling and packaging, winner-take-all impression, envelopment assaults, quick follower thoughts, cannibalization, and Galapagos syndrome. It makes use of examples which are effortless to appreciate. Examples contain innovations followed by means of Apple, Samsung, Amazon, Google, Microsoft, NTT DoCoMo, fb, and others.
This booklet is acceptable for MBA or EMBA scholars, and people managers and execs who're attracted to self-study. It offers takeaways on the finish of every bankruptcy for summary.
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Becoming a Hybrid Company: Competition Strategies in A Digital Age by Timon Du