Download e-book for kindle: Advances in National Brand and Private Label Marketing: by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum

By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum L. Ailawadi,María Jesús Yagüe-Guillén

ISBN-10: 3319597000

ISBN-13: 9783319597003

This e-book offers the most recent examine on nationwide model and personal label advertising - a set of unique, rigorous and hugely appropriate contributions of the 2017 foreign convention on nationwide model & inner most Label advertising in Barcelona. It covers quite a lot of themes from fields as assorted as retailing, advertising, common company, psychology, economics and information. additional, the convention addressed different components of program, together with: purchase-decision versions, top class deepest labels, judgements inquisitive about introducing new items, M-commerce, inner most label adoption, collection judgements, deepest label pricing, model fairness and collaborative relationships.

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Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics) by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum L. Ailawadi,María Jesús Yagüe-Guillén


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